|California Consumer Disclosure|
|Categories of Personal Information||Unique device Identifiers such as Cookies, Mobile Ad IDs (IDFAs for iOS and Android Ad IDs), Timestamps, User Agent Strings, IP addresses and general location data that is no more specific than a postal code, and web addresses (also known as “URLs”) or a mobile application where a user is browsing.|
|Purposes for collecting Personal Information||We use our technologies to create likely connections between device Identifiers across platforms including websites, or mobile applications and TV applications. This data is used by our Clients and Partners for more tailored advertising, marketing, measurement, analytics, and research.|
|Categories of sources from which Personal Information is collected||Websites, mobile applications, advertising services, technology platforms.|
|Purposes for use of collected Information||Evaluate the probability and nature of connections between devices, cluster probabilistic associated devices and Identifiers, understand high level device attributes such as the make, model, country or city the device is being used.|
|Categories of Personal Information we sell||Identifiers and inferences about connections between those Identifiers.|
|Purposes for selling personal information||Providing Client and Partners associations between device Identifiers. This data is used by our Clients and Partners for more tailored advertising, marketing, measurement, analytics, and research.|
|Categories of Third Parties to whom Personal Information is sold||Advertisers, advertising agencies, marketers, technology platforms, market research firms, telecommunications companies.|
|Categories of third parties to whom information was shared for a business purpose||
Categories of our Clients and Partners are:
|California Consumer Rights & Options|
|Access or Delete Your Personal Information||
|Opt Out of Sales or Exercise Your “Do Not Sell My Personal Information” Right Under CCPA||
You may click the “Opt-Out” or “Do Not Sell My Personal Information” button, which operate in the same way, displayed on this page.
Alternatively, you may also opt-out of Tapad and other companies' data collection practices via the Network Advertising Initiative ("NAI") opt-out page here, or Digital Advertising Alliance's ("DAA") opt-out page here.