THE TAPAD GRAPH

Cross-device identity
resolution for better results

Cross-device identity
resolution for better results

THE TAPAD GRAPH

A global, privacy-safe digital cross-device solution, The Tapad Graph is built on top of a curated network of data providers, combined with the power of utilizing sophisticated machine learning models with authenticated and real-time signals, to provide the most comprehensive and differentiated digital identity graph in market.

By leveraging The Tapad Graph to correlate data into a single view, complex customer journeys become clearer — enabling a more precise and actionable way to engage consumers across multiple devices.

As a result, brands, agencies, telcos and platforms are able to unlock greater impact across their programmatic, targeting, measurement, and personalization efforts.

3.2

3.2 is the number of digital devices today’s consumer owns¹

64%

64% of consumers use multiple devices to transact²

62%

62% of consumers use smartphones to search for products to purchase³

2 in 3

2 in 3 consumers say 24/7 brand engagement is important

Simply put, The Tapad Graph is a data file that includes digital ad IDs that are clustered at the individual and/or household level. It’s built using a set of customer provided input IDs as a baseline, and from there we connect those IDs to other IDs associated with them — across multiple digital device types. Receive a file each week and start realizing the benefits of Tapad’s global cross-device graph. For example, a brand or agency with a file of first or third-party cookies can associate them to mobile devices, CTVs, and additional cookies — creating more relevant opportunities for brands to connect with consumers across devices.

One powerful cross-device graph

4 Billion
Devices

1.3 Billion
Users

1 Trillion
Data Signals

Graph Select provides choice, flexibility, and control

Tapad’s one-of-a-kind feature suite — Graph Select — allows brands, agencies, telcos and platforms to tailor cross-device graphs based on their business objectives by leveraging a flexible structure that enables customization. Graph Select categories available today:

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Structure

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Inputs

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Configuration

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Attributes

By utilizing the flexibility and choice of Graph Select, we enable brands, agencies, telcos and platforms to optimize scale, precision, while opening up new ways to connect with consumers globally. Meet with us to learn more.

Differentiated global reach and scale

Differentiated global reach and scale

Commitment to privacy worldwide

Protecting consumer privacy is paramount. Tapad has been privacy-first from the beginning and has an ongoing commitment to transparency, user control, and user privacy with full disclosure as to the data collected, processed and stored.

Commitment to privacy worldwide

Learn how brands, agencies, telcos and platforms use the Tapad Graph today

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Learn how brands, agencies, telcos and platforms use the Tapad Graph today

REQUEST A MEETING »

Get the latest industry news and product updates

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¹ Device Flagship Report, GlobalWebIndex, 2020; ² State of The Connected Customer,” Salesforce Research, 2019; ³ Device Flagship Report, GlobalWebIndex, 2020; ⁴ “Disrupting Brand Preference Study,” IAB, 2019