The Tapad Graph

The most robust identity graph for today’s modern marketer.

The Tapad Graph

The most robust identity graph for today’s modern marketer.

Identity Resolved.

Unlike most device and identity graphs, Tapad leverages both probabilistic and deterministic signals to build The Tapad Graph. Probabilistic data provides the scale that deterministic data alone can’t match, while deterministic data ingested from our brand and technology partners allows our machine learning algorithms to continuously refine themselves to maintain a high degree of data precision.

Icon

DEVICES

The Tapad Graph contains data on billions of digital devices in use around the globe. We connect devices to consumers and households so that the data is actionable for all marketer use cases.

Icon

CONSUMERS

Use consumer data to drive personalized cross-device messaging. Our data scientists and engineers use our data to extract insights and construct a full view of the consumers behind the devices.

Icon

ECOSYSTEM

Diverse partners contributing data into The Tapad Graph ensure recency and relevance. Our partner base extends across adtech, martech, brands, publishers and other technology platforms.

Today’s consumer owns an average of 3.6 devices and moves between them up to 27 times per hour, creating complex cross-device journeys. In this frenetic digital environment, The Tapad Graph enables marketers to capture a wealth of consumer touch points across devices and channels, resolving them back to an individual. This provides a clear view of the consumer’s path to conversion and helps marketers understand which initiatives are driving impact.

By unifying device data with behavioral signals, The Tapad Graph allows marketers to see their customers as individuals: the key to delivering personalization at scale. As the foundational technology powering all of Tapad’s products, The Tapad Graph provides a comprehensive map of today’s digitally addressable consumers. To ensure actionability, Tapad ingests and processes data from our diverse partner set to provide a holistic view of each consumer’s market-facing traits and addressability. This drives efficiency across customer acquisition, cross-sell, upsell, retention and other marketing KPIs.