The Tapad Graph

The Tapad Graph

CROSS-DEVICE IDENTITY RESOLUTION FOR BETTER RESULTS

A global, privacy-safe digital cross-device solution, The Tapad Graph is built on top of a curated network of data providers, combined with the power of utilizing sophisticated machine learning models with authenticated and real-time signals, to provide the most comprehensive and differentiated digital identity graph in market.

By leveraging The Tapad Graph to correlate data into a single view, complex customer journeys become clearer — enabling a more precise and actionable way to engage consumers across multiple devices.

As a result, brands, agencies, telcos and platforms are able to unlock greater impact across their programmatic, targeting, measurement, and personalization efforts.

Consumer decision journey has become more complex

The Tapad Graph provides a unified view of consumers across devices

GRAPH SELECT PROVIDES CHOICE, FLEXIBILITY AND CONTROL

Tapad’s one-of-a-kind feature suite — Graph Select — allows brands, agencies, telcos and platforms to tailor cross-device graphs based on their business objectives by leveraging a flexible structure that enables customization.

Graph Select categories available today:

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Structure

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Inputs

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Configuration

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Attributes

By utilizing the flexibility and choice of Graph Select, we enable brands, agencies, telcos and platforms to optimize scale, precision, while opening up new ways to connect with consumers globally. Meet with us to learn more.

Differentiated global reach and scale

COMMITMENT TO PRIVACY WORLDWIDE

Protecting consumer privacy is paramount. Tapad has been privacy-first from the beginning and has an ongoing commitment to transparency, user control, and user privacy with full disclosure as to the data collected, processed and stored.

Learn how brands, agencies, telcos and platforms use the Tapad Graph today

Meet with us