It’s all powered by
THE TAPAD GRAPH
By unifying device data with behavioral signals, we have created the most robust identity graph on the market. Our data scientists analyze trillions of signals in The Tapad Graph to build relationships between brands and their unique customers. Now marketers can finally see their customers as individuals: the key to delivering personalization at scale.
Our products enable
APPLIED
ANALYTICS
Tapad Analytics provides a holistic, cross-device, media partner agnostic view of your campaign's performance, including device overlapping and pathing to conversion.
DEVICE GRAPH
ACCESS
Access cross-device data in your existing systems. DGA identifies relationships between consumers’ devices in your platforms, and finds new devices that belong to your consumers.
DYNAMIC
AUDIENCES
Using data science, we find real-time dynamic audiences who are are interested in brand messages of any vertical. Available in leading programmatic platforms.
The Tapad CDP
The Tapad Customer Data Platform (CDP) lets you leverage first-party data in conjunction with Tapad’s scaled identity solution to drive marketing results. The Tapad Graph enables you to project known data about your customers onto new prospects via predictive modeling. With this enriched view of consumers, you can build high-performing segments for acquisition, cross-sell, upsell and churn prevention to increase the size and revenue of your customer base.
