We provide the world’s leading digital cross-device graph
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally.
Enabling a better understanding of the consumer decision journey
We enable brands, agencies and platforms to unlock results
Target and measure
Reach and scale
As your partner, we make The Tapad Graph work for you
Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.