REINVENTING

PERSONALIZATION

FOR THE MODERN MARKETER

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It’s all powered by

THE TAPAD GRAPH

The TAPAD Graph

By testing probabilistic device data with deterministic signals, we have created the most robust cross-device digital identity graph on the market. Our data scientists analyze trillions of signals in The Tapad Graph to build relationships between brands and their unique customers. Now marketers can finally see their customers as individuals: the key to delivering personalization at scale.

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Our products enable

Personalization At Scale Personalization At Scale

DEVICE GRAPH ACCESS

Access cross-device data in your existing systems. DGA identifies relationships between consumers’ devices in your platforms, and finds new devices that belong to your consumers.

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DEVICE GRAPH ACCESS

THE TAPAD CDP

The Tapad Customer Data Platform (CDP) enables telecom and mobile network carriers to improve customer experience and acquisition by stitching together diverse internal and publisher data with The Tapad Graph.

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THE TAPAD CDP