SOLUTIONS FOR PLATFORMS

SOLUTIONS FOR PLATFORMS

Improve your customer’s path to success

Your platform already does a lot by enabling agencies and marketers to reach consumers with accuracy and transparency, as well as meeting key business objectives. And while you make this look easy, behind the scenes you take on managing your own core technology and roadmap.

That makes undertaking the added value of digital identity resolution a daunting yet much needed task.

So, what’s the solution? Leave it to the experts. A global leader in cross-device identity resolution, Tapad can offer this capability to you, enabling your clients to increase their return on investment across digital campaigns.

Cross-device identity resolution benefits:

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Enable cross-device reach at global scale with defined precision

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Global, trusted partner for identity resolution: technology, data sourcing and processing, management

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Expand the use of your data across more device types

The Tapad Graph enables brands to:

Evaluate

  • Unify multiple consumer data sets into an actionable view
  • Understand realistic counts for total users versus total devices
  • Expand customer universe through a variety of precision options

Activate

  • Enhance audience targeting
  • Retarget users across devices
  • Manage ad frequency and suppression
  • Enable cross-device opt-outs

Measure

  • Cross-device attribution
  • Mapping and insights across consumer journey

Ready to enable your customers better?

Meet with us