New at Tapad: Hashed Email

New at Tapad: Hashed Email

574M

Hashed Emails*

132M

Individuals with Hashed Emails*

95M

Households with Hashed Emails*

20 IDs

Average per Household with Hashed Email*

Hashed Email is a digital identifier that can further enrich and expand the functionality and utility of The Tapad Graph in a privacy-safe manner. With access to Tapad’s universe of Hashed Email data and when combined with other digital identifiers such as Cookies, MAIDs, CTV IDs and IP Addresses, Tapad can provide its customers with maximum digital identity resolution coverage for their advertising, targeting and measurement use cases.

USE CASES FOR HASHED EMAIL:

  • Data Onboarding
  • Data Enrichment
  • Audience Expansion
  • Social Activation
  • Future Planning: Cookieless Strategies

PRIVACY-FIRST APPROACH

Tapad does not use nor receive any personally identifiable information (“PII”), nor does any PII become incorporated as part of our datasets within The Tapad Graph. Customers that provide hashed email addresses for onboarding adhere to technical restrictions and security protocols in order to ensure that no raw data is passed to Tapad. All emails Tapad receives from its customers and data sources are to be hashed via SHA256, SHA1 or MD5 hashing mechanisms. Tapad is a member of both NAI and DAA and does not allow for any re-identification of identifiable individuals via the hashed email addresses it receives. Tapad also prohibits any merger of PII with the de-identified data found in The Tapad Graph as a general rule.

Interested in Learning More?

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Explore our Identity Visual Tool

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Interested in Learning More?

SPEAK WITH AN EXPERT »

Explore our Identity Visual Tool

SEE FOR YOURSELF »

*Available in North America only