IN THE NEWS

IN THE NEWS

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A day in the life of… Andressa Kalil, Director of Engineering at Tapad

Tapad is described on its website as ‘a global leader in digital identity resolution solutions’. This technology enables brands and agencies to, amongst other things: unify consumer activity (cross device), manage ad frequency and suppression, retarget users, perform accurate attribution, and map the customer journey. We caught up with Director of Engineering Andressa Kalil to ...

Tapad Experiences Record Growth Following Increased Investment in Identity Resolution

Sixty-Nine Percent Organic Sales Growth Spurred by Expanded Business and Continued Investment in The Tapad Graph™ NEW YORK, May 7, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a record start to the year, following its highest earning year in the company's history. Since January, Tapad has experienced a 6 ...

AdWeek: OpenX Debuts People-Based Marketing Tool for the Open Web

OpenX has lifted the lid on a targeting solution it claims will offer people-based advertising opportunities outside of the industry’s walled gardens such as Facebook and Google. Dubbed OpenAudience, the supply-side programmatic player claims the new offering is powered by proprietary data assets and is supplemented by data partnerships with partners such as LiveRamp and ...

ExchangeWire: 2018 IAB UK & PwC Digital Adspend Study: The Market Grows

The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlights The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from 2017.Smartphone advertising now represents 51% of all UK digital ad spend, up from ...

Forbes: 14 Highly Effective Methods For Turning Customers Into Brand Loyalists

Developing a relationship between your customers and your company is a crucial part of finding success as a business. Perhaps the one accomplishment for a business that trumps all else—even more than bringing on a new customer—is creating a lifelong, loyal customer who loves what your company does and supports you through not only buying ...

Forbes: Building Your Personal Brand? Try These 12 Expert-Recommended Strategies

Everyone knows that it’s important for businesses to have a clearly defined brand. In the modern world, the personal brand has become just as important, and many professionals are trying to build up their public reputation, expertise and industry authority. In the digital age, there are many different methods and channels you can use to ...

Mobile Marketing: What UK ad-supported streaming services can learn from Hulu

Tom Rolph, VP EMEA at Tapad, says that ad-sponsored streaming services can be successful if they can deliver a higher quality viewer experience than other streaming services. Last week, Hulu, the streaming service acquired by Fox and now owned 60 per cent by Disney, announced it will be regularising its ad ...

OpenX Introduces First People-Based Marketing Solution For The Open Web

LOS ANGELES, May 2, 2019 /PRNewswire/ -- For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the U.S. now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer ...
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