IN THE NEWS

IN THE NEWS

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Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal's Advertising Platform

Tapad's digital identity resolution offering enables Gimbal's platform to provide expanded insights for campaign optimization to U.S. brand and agency clients NEW YORK, Feb. 11, 2020 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe ...

AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad's integration with AcuityAds' current offering will complement cross-channel capabilities for brands and agencies in the U.S. and Canada NEW YORK, Jan. 23, 2020 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. The partnership will ...

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

Tapad's integration with Knorex's XPO™ platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC markets NEW YORK and SINGAPORE, Dec. 10, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to ...

Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight's Real World Intelligence Platform

Tapad's technology now powers Lifesight's real world intelligence platform with cross-device and reach expansion in the Asia Pacific Region SINGAPORE, Nov. 20, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a new partnership with Lifesight, a leading provider of real world intelligence for advertisers in the Asia Pacific region (APAC).    With the combined offering of ...

Brands, Agencies and Platforms Benefit from Increased Match Rates with Tapad's Integration of The Trade Desk's Unified ID Solution

NEW YORK, Oct. 16, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, and The Trade Desk, a global advertising technology leader, partnered to integrate The Trade Desk's unified ID solution in April 2019. The Trade Desk's unified ID solution's objective is to serve as a standardized cookie ID to help marketers reach more ...

A day in the life of… Andressa Kalil, Director of Engineering at Tapad

Tapad is described on its website as ‘a global leader in digital identity resolution solutions’. This technology enables brands and agencies to, amongst other things: unify consumer activity (cross device), manage ad frequency and suppression, retarget users, perform accurate attribution, and map the customer journey. We caught up with Director of Engineering Andressa Kalil to ...

Tapad Experiences Record Growth Following Increased Investment in Identity Resolution

Sixty-Nine Percent Organic Sales Growth Spurred by Expanded Business and Continued Investment in The Tapad Graph™ NEW YORK, May 7, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a record start to the year, following its highest earning year in the company's history. Since January, Tapad has experienced a 6 ...

AdWeek: OpenX Debuts People-Based Marketing Tool for the Open Web

OpenX has lifted the lid on a targeting solution it claims will offer people-based advertising opportunities outside of the industry’s walled gardens such as Facebook and Google. Dubbed OpenAudience, the supply-side programmatic player claims the new offering is powered by proprietary data assets and is supplemented by data partnerships with partners such as LiveRamp and ...
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