SOLUTIONS FOR AGENCIES

SOLUTIONS FOR AGENCIES

Exceed client expectations

Successful agencies understand the need to ensure a clients’ message is effectively reaching the right consumer at the right time, across multiple devices.

But how do you connect with consumers efficiently across their many devices, ensuring maximized reach, performance and impact?

While the challenge is complex, the answer is simple. Using Tapad’s cross-device graph, you can leverage identity-driven campaigns that balance precision, reach, and scale, while driving positive business outcomes against your client’s KPIs.

Cross-device identity resolution benefits:

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Extend reach by addressing consumers across of their devices

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Measure and optimize engagement during the customer journey

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Engage your client’s prospects across devices with a variety of precision options

The Tapad Graph enables agencies to:

Evaluate

  • Unify multiple consumer data sets into an actionable view
  • Understand realistic counts for total users versus total devices
  • Expand customer universe through a variety of precision options
  • Utilize IDs from multiple partner platforms across programmatic channels

Activate

  • Enhance audience targeting
  • Retarget users across devices
  • Message users sequentially through the funnel
  • Suppress duplication and opt-outs
  • Manage ad frequency

Measure

  • Cross-device attribution
  • Mapping across consumer journey
  • Performance insights and marketing strategy

Ready to take control and know your customer’s journey better?

Meet with us