DIGITAL ID

Link privacy-safe email
addresses and digital IDs at
the individual and household level

Link privacy-safe email
addresses and digital IDs at
the individual and household level

DIGITAL ID

69%

of marketers use email to identify consumers across touchpoints¹

60%

of marketers are increasing their emphasis on the use of first-party data, such as email²

70%

of marketers say that onboarding data is very important to their identity resolution strategy²

Tapad’s newest offering, Hashed Email Onboarding, brings direct linkages between privacy-safe email addresses and connected digital IDs at the individual and household digital ID levels to customers of The Tapad Graph.

LEVERAGE HASHED EMAIL ONBOARDING TO:

  • Match to Cookies or MAIDs, and then expand to additional IDs such as CTV or IP address
  • Create a more inclusive cross-device view of individual digital IDs
  • Customize messaging between individual and household digital IDs

Close the gap between offline and online data points to:

  • Create a more inclusive cross-device view of individuals
  • More effectively target consumers at scale
  • Customize messaging between individuals and households
  • Build audience segments and improve look-alike modeling
  • Unify cross-platform measurement and attribution
Close the gap between offline and online data points to:

How it Works

01.

Provide hashed email to Tapad in MD5, SHA256, or SHA1 format, each month.

02.

Tapad connects hashed emails directly to individuals and/or households based on desired graph structure.

03.

Clients can refresh hashed email to be included in their weekly graph output.

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Hashed Email Onboarding is only available in the US. 1 Emarketer chart on Identity Resolution Capabilities, September 2020; 2 Emarketer ‘Identity 2020’, September 2020