Viewable Exposure Time™ (VET) layers quality upon frequency. Traditional metrics are good, but can we do better? We’ve all endured the same struggles. We get it. CTR, VCR and CPA aren’t enough to evaluate your media investment alone. You need a way to measure whether time spent with your brand delivers ROI.

Don't Rely on Reach and Frequency Alone

See a 60% uptick in conversion rates by adding VET across all devices and not solely relying on reach and frequency.

Discover Each Campaign's Optimal Viewable Exposure Time

By identifying your campaign’s optimal Viewable Exposure Time™, Tapad’s analytics reveal the point of conversion at the lowest cost, regardless of device.

Build Audiences That Deliver ROI

Tapad delivers custom audience segments optimized to deliver your messages more efficiently, and also increase time spent with your brand among underexposed consumers.

Is a Minute of TV Equal to a Minute of Digital?

Not all impressions are created equal, so our focus is on seizing the most valuable impressions. More than just digital, Viewable Exposure Time™ identifies the optimal response rate and media mix for campaigns that span both TV and digital.