Don't Rely on Reach and Frequency Alone
See a 60% uptick in conversion rates by adding VET across all devices and not solely relying on reach and frequency.
Discover Each Campaign's Optimal Viewable Exposure Time
By identifying your campaign’s optimal Viewable Exposure Time™, Tapad’s analytics reveal the point of conversion at the lowest cost, regardless of device.
Build Audiences That Deliver ROI
Tapad delivers custom audience segments optimized to deliver your messages more efficiently, and also increase time spent with your brand among underexposed consumers.
Is a Minute of TV Equal to a Minute of Digital?
Not all impressions are created equal, so our focus is on seizing the most valuable impressions. More than just digital, Viewable Exposure Time™ identifies the optimal response rate and media mix for campaigns that span both TV and digital.