Getting Started with Programmatic Advertising & Media Buying
Programmatic Advertising & Media Buying Explained
The future of advertising is transitioning towards programmatic advertising. Programmatic advertising is the automated process by which artificial intelligence (AI) makes decisions on ad placement using real-time bidding (RTB) across several channels such as online, mobile, TV and social media.
What does this mean for the future of marketers?
As the industry progresses, media buying will become more efficient and advertising will become more targeted. A company will be able to easily reach its target consumers while saving time and money.
How are Programmatic Matches Made?
When a user goes to a page, their information is stored on the publisher's servers. The information can be retrieved through things like cookies and identifiers like logins. The publisher of that page sends this information collected to an ad server to see if there are any ad campaigns trying to target users like the one from the page. If there is a match then there is a bid made for impression and the winning ad is served.