Tapad Trend Report for 2018

2017 was a busy year here at Tapad. From new office openings in Norway to multiple partnership announcements, there was a lot to talk about. As we reflect back on the past year, we also consider how those events will impact 2018 and what trends we should be looking out for in the New Year — and there are quite a few! From AI to CTV, we asked some of our leadership to weigh in on the industry’s hard-hitting trends and what we can expect in 2018. See below for their thoughts: