SOLUTIONS FOR TELCOS

SOLUTIONS FOR TELCOS

Grab your next best customer’s attention in a way that matters

Understanding what goes on beyond your customer’s smartphone, or simply when they’re on a Wi-Fi, is a challenge that every telco needs to address. With the average individual having 8 devices, the ability to expand your share of voice is an opportunity not to miss.

This is where digital identity resolution can help. Now, acquisition, cross-sell and retention efforts can be enhanced by The Tapad Graph. When leveraging our telco attributes, you can understand your customers and prospects in a more comprehensive, relevant in-market way.

Cross-device identity resolution benefits:

Icon

Expanded customer view with a variety of precision options

Icon

Ability to overlay first, second, or third-party data for a more unified view of customers

Icon

Target consumers across paid and owned channels at scale

The Tapad Graph enables telcos to:

Evaluate

  • Unify multiple consumer data sets into an actionable view
  • Understand realistic counts for total users versus total devices
  • Expand customer universe through a variety of precision options

Activate

  • Enhance audience targeting
  • Retarget users across devices
  • Manage ad frequency and suppression
  • Enable cross-device opt-outs

Measure

  • Cross-device attribution
  • Mapping and insights across consumer journey
  • Query, build, store and distribute the right offers to customers and prospects
  • Weekly carrier change insight with a variety of precision options

Ready to take control and know your customer’s journey better?

Meet with us