Results matching “”

  • Tapad and Sojern Partner to Simplify the Complex Travel Consumer Journey

    February 14, 2018

    Today, Tapad announced its partnership with travel direct demand engine, Sojern, to provide marketers with an even stronger understanding of travelers as they research and shop across multiple devices. According to Sojern's research, travelers visit hundreds of websites preceding their trip purchase, with some consumers reaching upwards of 450 touchpoints prior to booking. Sojern’s [...]

  • Following the Buying Journey Means Understanding Consumers as They Move Between Devices.

    February 14, 2018

    From browsing and searching to comparing prices and viewing media, buying journeys now happen across multiple devices. 35% of conversions, in fact, happen on a different device than the one the consumer began the journey on. In a report published earlier this year, Criteo says that nearly one-third (31%) of transactions now involve more [...]

  • Tapad Welcomes Varun Gudiseva as VP of Market Development, Analytics

    February 14, 2018

    We are excited to announce that industry veteran, Varun Gudiseva, has joined the Tapad team as VP of Market Development, Analytics. In this newly created role, Varun will oversee the strategy and commercialization for all of Tapad's analytical products. With his team, he will also develop a differentiated analytics roadmap by defining and prioritizing commercial [...]

  • Happy Birthday, iPhone!

    February 14, 2018

    When the iPhone first hit the technology scene in 2007, it was absolutely game changing. To have all the functionality of your iPod, a cellular phone, as well as internet access all on one device truly changed the way we lived. In honor of this ten year anniversary, we asked Team Tapad [...]

  • Prioritizing Context to Personalize Your Marketing

    February 14, 2018

    Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Tapad's SVP of Product, Preethy Vaidyanathan, has identified three key elements marketers should consider when using context to bolster a personalized marketing campaign. Check out all of Preethy's insights in [...]

  • Tapad Wins 2 Gold 2017 dotCOMM Awards

    February 14, 2018

    We are thrilled to announce Tapad has won two gold 2017 dotCOMM Awards for Marketing (Product) and Writing for The Tapad Device GraphTM video. The dotComm Awards is an international competition honoring excellence in web creativity and digital communication. Nominations for this award come from corporate communication departments, public relations firms, digital shops, advertising [...]

  • eMarketer Features Tapad Thought Leadership

    February 22, 2018

    Preethy Vaidyanathan, CPO of Tapad, oversees our thriving product portfolio across the business. She is a trusted thought leader, serving on the Forbes Agency Council and providing commentary to notable trade outlets. Most recently, for eMarketer’s "Storytelling in Sequence” report. eMarketer’s recent report covered an industry topic we have been hearing a [...]

  • Tapad and The Trade Desk See Ongoing Momentum in Longstanding Partnership

    February 14, 2018

    Tapad is excited to share a few highlights of our ongoing partnership with The Trade Desk, a global technology platform for buyers of advertising. We have been providing cross-device segments from our groundbreaking Tapad Device GraphTM through The Trade Desk’s platform. As a result of this partnership, seven major private and independent holding companies now [...]

  • Tapad Welcomes Akiko Yoshitake as Japan Commercial Director

    February 14, 2018

    Today, Tapad announces that industry veteran, Akiko Yoshitake, joins the company as its new commercial director in Japan. In this newly created position, Yoshitake will spearhead Tapad’s operations and new business development efforts with local marketers, technology companies and digital advertising agencies. Akiko brings nearly 20 years of experience in marketing and digital [...]