Probabilistic vs. Deterministic
Gain a better understanding of your consumers by learning the benefits and differences of Probabilistic vs. Deterministic.
The Single Customer View
Effective digital marketing with the Tapad Graph
Tapad's Consumer Identity Sources
Here's how we source data for the Tapad Graph
Interested in learning how we building the Tapad Graph? Look no further.
GDPR: Tapad's Commitment to Privacy
We are fully committed to ensuring that privacy laws and principles are followed in all data processing activities.
Device Graph Access (DGA)
Learn how to leverage the power of the Tapad Graph