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Probabilistic vs. Deterministic

Gain a better understanding of your consumers by learning the benefits and differences of Probabilistic vs. Deterministic.

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The Single Customer View

Effective digital marketing with the Tapad Graph

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Tapad's Consumer Identity Sources

Here's how we source data for the Tapad Graph

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Cross-Device Methodology

Interested in learning how we building the Tapad Graph? Look no further. 

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GDPR: Tapad's Commitment to Privacy

We are fully committed to ensuring that privacy laws and principles are followed in all data processing activities.

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Device Graph Access (DGA)

Learn how to leverage the power of the Tapad Graph