The future of advertising is transitioning towards programmatic advertising. Programmatic advertising is the automated process by which artificial intelligence (AI) makes decisions on ad placement using real-time bidding (RTB) across several channels such as online, mobile, TV and social media.
What does this mean for the future of marketers?
As the industry progresses, media buying will become more efficient and advertising will become more targeted. A company will be able to easily reach its target consumers while saving time and money.