Privacy-Safe Digital Identity Resolution

Privacy-Safe Digital Identity Resolution

Where being privacy-first is paramount

Protecting consumer privacy has been paramount to Tapad since the creation of our company. Our goal is to ensure that every consumer is empowered to make an informed decision about what information is collected and how it is used by Tapad.

Over the years, Tapad has invested significant resources into being a privacy-first company. As a long-standing member of the Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA), Tapad has been a participant in self-regulatory programs and has adhered to privacy best practices since its inception. From ensuring compliance with the General Data Protection Regulation (GDPR) in the EU, to preparing for compliance with the forthcoming California Consumer Privacy Act (CCPA) in the US, Tapad has scaled many of these initiatives to all aspects of data processing across all regions.

What does this mean?

  • Ongoing commitment to transparency, user control, and user privacy by providing full disclosure as to how data is collected, processed and stored
  • Membership in self-regulatory organizations such as the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and About EDAA - European Interactive Digital Advertising Alliance (eDAA), and the Interactive Advertising Bureau (IAB) Tapad is a registered global vendor with the IAB EU Transparency and Consent a Framework which aims to help publishers, advertisers and technology companies comply with key elements of the GDPR.
  • Clear and easy opt-out choices through Tapad’s site, or centralized industry opt-outs through the NAI and DAA
  • Implementing Privacy-by-Design and Data Minimization principles throughout the product development processes which include:
    • Not collecting data when there is no present commercial need
    • Limiting data retention to the minimum amount needed for the purposes of usage
    • Utilizing automatic expiration of data sets
    • Implementing technical safeguards to not ingest data that whose source is unknown or data that is unnecessary.
  • Ongoing formal Privacy Impact Assessments for all key products
  • Standardized diligence process for all partners and clients to ensure all data processing and collection are in compliance with relevant regulations and best practices
  • Process for response to data subject requests such as the right to access and erasure

To easily opt-out of The Tapad Graph, please visit the opt-out section in our privacy policy here.

You may also opt out from the Network Advertising Alliance’s opt-out page here or the Digital Advertising Alliance’s Opt-out page here. If you reside in Europe, you may also opt out from the European Digital Advertising Alliance’s opt-out page here, which is available in 27 languages. If you would like Tapad to stop collecting device data for The Tapad Graph and for targeted advertising in your mobile applications, please download the DAA’s AppChoices tool for your mobile operating system and opt-out through the application.

If you have any questions or comments about our privacy principles, please visit our privacy policy here or contact us at