Transparency and control

Transparency and control

Privacy-Safe Digital Identity Resolution

Protecting consumer privacy is paramount to Tapad as Tapad has been privacy-first from the creation of the company. In the EU, Tapad has invested significant resources into preparing for GDPR compliance, and rolled many of these initiatives to all data processing across all regions. This means:

  • Ongoing commitment to transparency, user control, and user privacy with full disclosures as to the data collected, processed and stored
  • Provision of clear notice to consumers and easy opt-out choices
  • Membership in self-regulatory organizations such as NAI, DAA and eDAA, and IAB EU, including as a registered global vendor with the IAB Consent and Transparency Framework Implementing Privacy-by-Design and Data Minimization principles throughout the product development process:
    • Not collecting data when there is no present commercial need
    • Limiting data retention to the minimum amount needed for the purposes of usage
    • Utilizing automatic expiration of data sets
    • Implementing technical safeguards to not ingest data that is not known or needed
  • Ongoing formal privacy impact assessments for all key products
  • Increased diligence and working closely with all partners and clients to ensure all data processing and collection are in compliance with relevant regulations
  • Implemented processes for effective and efficient response to data subject requests including right to access and erasure

A more complete description of Tapad’s privacy policy and privacy principles is available at

Ability to Opt Out

True Transparency

What We Do

Tapad is the global marketing technology company behind the The Tapad Graph, which enables marketers to make a unified, anonymous correlation between all networked devices, including phones, tablets, desktop computers and connected TVs. By enabling these connections, Tapad helps marketers gain efficiencies throughout their digital campaigns and provide seamless consumer experiences with brands.

Empower You

Our goal is to ensure that every consumer is empowered to make an informed decision about what information is collected and how it is used.

If you would like Tapad to stop collecting data about your device for The Tapad Graph™, please visit the opt-out section in our privacy policy here.

If you have any questions or comments about our privacy principles, please contact us at

Full Privacy Policy