Press Releases

Tapad Appoints Lauren Laitman to SVP of People

NEW YORK, May 16, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Lauren Laitman to serve as the SVP of people. Laitman brings more than 15 years of experience in human resources to Tapad. In this newly created role, Laitman will oversee the organization's recruitment function and [...]

Tapad and Innovid Partner to Enhance Cross-Device Video Personalization

Partnership leverages industry-leading Tapad Device Graph™ for more effective video marketing across all connected devicesNEW YORK, April 11, 2017 /PRNewswire/ -- Tapad, the leading provider of privacy-safe, cross-device marketing technology solutions, has announced its partnership with Innovid, the world's leading video marketing platform. This integration enables Innovid [...]

Tapad and Matter More Announce Strategic Partnership

Tracey Scheppach's new marketing and media practice leverages Tapad's device-level data to help clients achieve "marketing nirvana"NEW YORK and CHICAGO, April 5, 2017 /PRNewswire/ -- Today, Tapad, the leading provider of unified, cross-screen marketing technology solutions, and Matter More, a next generation marketing and media practice with deep experience in the advanced TV space, announced [...]

Tapad Propeller Program Effectively Boosts Early-Stage Norwegian Entrepreneurs

Early Successes Include Revenue Increases, Global Partnerships and Fundraising NEW YORK, March 16, 2017 /PRNewswire/ -- Tapad's entrepreneurial mentorship initiative, the Propeller Program, has seen extremely positive results since it began in September 2016. The five early-stage startups selected from Norway have gained momentum in establishing a U.S. presence. Tapad is [...]

Signal and Tapad Partner to Expand Customer Reach Across Devices

Partnership combines customer connections and cross-device scale to deliver more strategic customer insights NEW YORK AND CHICAGO -- March 16, 2017 -- Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients [...]

Tapad Partners with clypd to Expand Industry-Leading Programmatic TV Inventory

Tapad’s TV Analytics Solutions Now Include Premium National Cable Inventory-- Travelocity Asserts Industry Need, Praises Partnership -- NEW YORK, February 28, 2017 -- Tapad has announced its partnership with clypd, the leading audience-based sales platform for television advertising. By integrating clypd’s national cable network inventory, the partnership will expand Tapad’s extensive supply of TV inventory [...]

Tapad APAC on the Rise with Key Senior Hires

Appointments to Address Strong Demand for Cross-device Marketing Solutions SINGAPORE, Feb. 21, 2017 -- Tapad, the leader in cross-device marketing technology, announced three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region, Andrew Tu, Vice President, APAC; Henry Schenker, Senior Director, Global Platform Solutions; and Isman Tanuri, Director [...]

Tapad Appoints Steffen Svartberg Kristiansen As Head Of Nordics

Ad Tech Veteran to Lead Tapad's New Oslo Office NEW YORK, Feb. 21, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed industry veteran Steffen Svartberg Kristiansen as head of its Nordic operations, effective immediately. In this role, Svartberg Kristiansen will lead the company's growing Nordic business from [...]