Press Releases

Tapad Appoints Mark Connon as COO

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran New York, NY — August 9, 2018 — Tapad, the company advancing personalization for the modern marketer, has appointed Mark Connon to the position of Chief Operating Officer. Based in New York, Connon will help drive the strategic direction of the company in [...]

Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager

The Tapad Graph Now Offered in Adobe Audience Manager, part of Adobe Analytics Cloud New York, NY — August 7, 2018 — Tapad, the company advancing personalization for the modern marketer, announced today that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their [...]

Tapad Appoints Abhay Doshi to Head Up Asia Pacific Operations

Former Telenor Executive Joins Team in Singapore Singapore — June 18, 2018 — Tapad, the company reinventing personalization for the modern marketer, today announced the appointment of Abhay Doshi as the company’s head of Tapad Asia Pacific (APAC). Doshi will lead Tapad’s expansion in the region from the company’s offices in Singapore. With 1 [...]

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (www.tapad.com), the company reinventing personalization for the modern marketer [...]

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Marketing Technology Leader Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform New York, NY — February 20, 2018 — Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary [...]

Tapad Gathers Momentum in EMEA with Extensive Growth Across Key Markets

London – 24 November, 2017 – Tapad, the leader in cross-device marketing technology, continues to broaden its reach across EMEA. The business today reported a 20 percent growth in the scope of its regional device graph, a data set used by organisations to map consumers to their devices, enabling better, more personalised cross-device marketing [...]
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