Press Releases

Tapad Experiences Record Growth Following Increased Investment in Identity Resolution

Sixty-Nine Percent Organic Sales Growth Spurred by Expanded Business and Continued Investment in The Tapad Graph™ NEW YORK, May 7, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a record start to the year, following its highest earning year in the company's history. Since January, Tapad has experienced a 6 [...]

OpenX Introduces First People-Based Marketing Solution For The Open Web

LOS ANGELES, May 2, 2019 /PRNewswire/ -- For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the U.S. now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer [...]

Tapad Brings Global Insights to Arm Treasure Data's Enterprise CDP Technology

Joint solution will enhance accuracy and reach across North America, EMEA and APAC NEW YORK, April 17, 2019 /PRNewswire/ -- Tapad, a global marketing technology company and leader in digital identity resolution solutions, today announced a new joint capability with Arm®Treasure DataTM , a leader in enterprise customer data management. The partnership combines The Tapad [...]

Tapad Integrates The Trade Desk’s Unified ID Solution Into Its Global Identity Resolution Platform

Leading global marketing technology company, Tapad, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global cookie coverage across the internet April 03, 2019 09:00 AM Eastern Daylight Time LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Global marketing technology company, Tapad, has partnered with The Trade Desk to onboard The Trade [...]

Tapad Appoints Ajit Thupil as First SVP of Identity

Tapad expands senior leadership team with the addition of industry veteran and new role NEW YORK, Feb. 7, 2019 /PRNewswire/ -- Tapad, a global marketing technology company and leader in digital identity resolution solutions, has appointed Ajit Thupil as the company's first Senior Vice President of Identity. Based in New York [...]

Tapad Appoints Mark Connon as COO

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran New York, NY — August 9, 2018 — Tapad, the company advancing personalization for the modern marketer, has appointed Mark Connon to the position of Chief Operating Officer. Based in New York, Connon will help drive the strategic direction of the company in [...]

Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager

The Tapad Graph Now Offered in Adobe Audience Manager, part of Adobe Analytics Cloud New York, NY — August 7, 2018 — Tapad, the company advancing personalization for the modern marketer, announced today that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their [...]
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