The Search Agency Licenses Tapad Data For Cross-Device Attribution And Measurement

TheSearchAgency_Tapad

LOS ANGELES, Calif. – September 22, 2015 – The Search Agency, a leading global online marketing firm and the largest independent U.S. search marketing agency, today announced a partnership with cross-device industry leader, Tapad. The Search Agency will license The Tapad Device Graph™ to provide clients with true cross-device measurement and attribution.

Through the partnership, The Search Agency will have access to Tapad’s highly scalable, privacy-safe cross-device data - confirmed by Nielsen to be 91.2% accurate. The Search Agency has already started launching campaigns to run analytics on cross-device behaviors both organically and in paid media.

The Search Agency uses its proprietary attribution modeling platform to build integrated marketing strategies for its partners – incorporating both online and offline channels – to strategically drive overall marketing growth and efficiencies. By partnering with Tapad, The Search Agency can build attribution models that capture user behaviors across devices and gain a deeper understanding of the role mobile plays in the consumer journey towards conversion– further enriching how the agency will help marketers drive strategic growth.

“By leveraging Tapad’s cross-device expertise, we can now offer clients the insights they need for maximizing the value of their marketing spend across any combination of devices and channels,” said David Hughes, CEO of The Search Agency

Are Traasdahl, Founder and CEO, Tapad, added, “Being selected as the technology-of-choice for innovators like The Search Agency is further evidence of the cross-screen imperative for marketers today.”

See the full release here.