- Keynote: Stephen Dubner, Author Freakonomics & the Upcoming Think Like A Freak;
Tapad, Marketing Tech Leaders, to Unveil Illuminating Cross-Screen Behavioral Research -
NEW YORK, April 1, 2014 (PR Newswire) -- Tapad, the leader in cross-device marketing technology, has announced their first annual summit entitled Tapad Unify Tech ’14 (#UnifyTech14). This half-day, cross-screen-centric event will assemble some of the most forward-thinking leaders in business, advertising and technology. Invitation-only, the summit will be held at 10 on the Park at Time Warner Center in New York City on April 29, 2014.
Stephen Dubner, bestselling author of Freakonomics and the upcoming Think Like a Freak, will keynote to discuss how advertisers and technologists alike can gain from “thinking like a freak” in today’s cross-screen reality.
At the summit, results of a new Forrester cross-screen behavioral study will be revealed. The commissioned study, conducted by Forrester Consulting on behalf of Tapad, will illuminate consumer media consumption practices and purchase preferences. The summit’s influential line-up includes senior executives from Condé Nast and Starcom USA to examine the world’s new cross-screen reality from every angle: technology, marketing and branding.
Tapad CEO and Founder Are Traasdahl said, "We believe a unified cross-screen marketing strategy represents the biggest opportunity for marketers and advertisers to connect with customers today. At Unify Tech, we look to evolve the conversation about cross-device technology and behavior to explore how it impacts businesses; and ultimately, our entire economy.”
Read the full press release.