New York, NY (May 7, 2015) Tapad, the leader in cross-device marketing technology, has been honored with two ASPY Awards from iMedia Connection, which recognizes the industry's best marketing technology, media companies and publishers. ASPY Award nominees and winners are chosen exclusively by agency marketers.
Tapad received the Best New Media Innovation award for its Device Graph™ RTB Access. This cutting-edge technology gives ad networks, demand side platforms and other programmatic buying companies access to its proprietary Device Graph™ through real-time bidding (RTB). The accuracy of connections in Tapad’s Device Graph™ were recently confirmed at 91.2 percent accuracy by Nielsen.
“We are especially grateful for these awards as the voting was done entirely by agency marketers,” said Tapad CEO, Are Traasdahl. “This means the partners we’ve worked to build relationships with over the last four years felt strongly enough about our technology and our team to take the time and vote for us to win.”
In addition to the Best New Media Innovation, Tapad’s Chris Martin, Account Executive, received the Rising Star award. This award honors one industry member from the sales side who demonstrates exemplary service and partnership, and brings fresh approaches to media opportunities.
Tapad received the awards at iMedia Connection’s annual ASPY Awards ceremony, which was held on Tuesday, May 5, at the iMedia Agency Summit in Rancho Palos Verdes, CA.
For more information about the ASPY Award, please visit: http://www.imediaconnection.com/awards/aspyawards2015.aspx
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