Tapad Significantly Expands Cross-Device Audience with BlueKai Partnership

Through this strategic partnership, advertisers can access the deep market data within BlueKai’s DAS across all channels.

New York, NY (PRWEB) December 05, 2012 - Tapad home to the first and only cross-platform advertising technology, has announced a partnership with BlueKai, the world’s only complete data activation system for marketers and publishers (DAS).  Effective immediately, through Tapad, advertisers can access the deep market data within BlueKai’s DAS across all channels: smartphones, computers, tablets and connected TVs.  Read the full Press Release.