NEW YORK, Nov. 16, 2015 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced it ranked 36th on Deloitte's Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America.
"Our record-setting growth is attributable to our first-rate team and the 200+ marketers, agencies and marketing technology companies we work with," said Are Traasdahl, Founder and CEO, Tapad. "It is an honor to join the elite list of Deloitte Fast 500™ honorees."
"Amid a fierce business climate, there seems to be no shortage of new and established companies that are unlocking a seemingly unlimited potential for growth and advancement through technology's continued disruption and proliferation across industries," said Sandra Shirai, principal, Deloitte Consulting LLP and U.S. technology, media and telecommunications leader. "It is inspiring to witness the innovative ways that companies are incorporating emerging technologies for business gains, be it cognitive computing, or the Internet of Things. We congratulate all those ranked on this year's Fast 500 and look forward to seeing their continued growth into 2016."
"Through the efforts and utilization of new and emerging technologies from these companies, we are witnessing greater business demands from across almost all industries," added Jim Atwell, national managing partner of the emerging company practice, Deloitte & Touche LLP. "We look forward to the opportunity to serve these companies as they strive to grow to the next level – be it towards introducing new solutions or entering new markets – and with it make important and long lasting impressions on the technology market as a whole."
The Tapad Device Graph™, which operates the longest-running cross-device algorithm in the market today, interprets trillions of non-PII data points every month to determine if different devices are related. The solution uses a combined data approach, leveraging both probabilistic and deterministic data modeling to achieve meaningful scale and accuracy in a privacy-safe setting. Nielsen recently confirmed Tapad's cross-device accuracy to be 91.2%.
See the full press release here.