-- Several Key Hires Join to Forge Tapad Europe --
NEW YORK, July 9, 2014 (PR Newswire) - Tapad, the leading cross-screen marketing technology company, has opened offices in London and Frankfurt. Tapad is bringing its unified, cross-device solutions to a market where one-in-three online consumers uses at least three screens, according to IAB Europe. Tapad was first-to-market in the U.S. and currently serves more than 200 Fortune 500 brands in the U.S.
A strong team comprised of former Google, DoubleClick, AppNexus and Tapad U.S. executives has been appointed to Tapad Europe. Notably, Tapad’s first U.S. Sales hire, Andrew Slome, will join the European team to establish Tapad’s presence with advertising agencies and brands. Slome, Tapad’s Senior Vice President of Strategy & Development, played a critical role in the formation and growth of Tapad, including its expansion to eight offices in the U.S. He is a respected industry executive with stints at 24/7 and Fast (later acquired by Microsoft.) He will split his time evenly between Tapad’s European offices and reports to Ben Regensburger, President of Tapad Europe.
Additional new hires, all reporting to Regensburger, include Frankfurt-based Thomas Leitner, Senior Solutions Engineer, and Stephanie Haag, Account Director; both are formerly of Google/DoubleClick. Sarah Divan, Business Development Director (formerly of IDG) and Mathilde Natier, Account Director (formerly of AppNexus), are based in London.
“Growth in device ownership is fueling a worldwide need for marketing campaigns that extend, in a unified way, across screens,” said Regensburger. “We’re assembling a first-rate team to meet that demand with the delivery of the most advanced, proven cross-screen technology available today.”
Areas of concentration for Tapad Europe will include replicating the success U.S. brands and marketing agencies have achieved with unified, cross-screen campaigns. The company will also make its patent-pending Device Graph technology available for license later this year. The first Tapad product launch in Europe is slated for Q3 2014.
Read the full press release.