NEW YORK, March 25, 2014 (PR Newswire) -- Tapad, the leader in cross-screen marketing technology, continues to expand its senior team, adding experienced digital executive Dave Fall in a new role as GM and SVP of Operations. Other recent hires include Ben Regensburger, President, Tapad Europe, and Jim Clark, SVP Sales.
Fall now leads day-to-day execution of Tapad’s corporate strategy at a time of aggressive growth. He is based in New York and reports to Traasdahl.
“As marketers become more savvy about cross-screen behavior, our business is growing exponentially,” said Tapad co-founder and CEO Are Traasdahl. “Dave has a stellar background and proven leadership abilities for teams both large and small. He is a great organizational asset for us.”
Fall has more than 15 years experience in digital marketing, most recently as Chief Product Officer at SYNCAPSE after their acquisition of Clickable, where he was Chief Operating Officer and drove notable growth. Prior to that, he served as Group Product Manager for SEM Technology at Google, increasing volume by 30%. Before Google acquired DoubleClick, Fall was VP Product Management there, launching their DART Search product and growing it to number one in the space, twice the size of its nearest competitor. Fall earned an MBA in Operations Management from Rutgers and a Bachelor of Science in Industrial Engineering from Worcester Polytechnic Institute in Boston.
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