Hill Holliday Signs On as Inaugural Partner
NEW YORK, Aug. 21, 2014 (PR Newswire) —Tapad, the leading cross-screen marketing technology company has just launched Campaign Pulse, a first-of-its-kind analytics dashboard. The interactive tool provides marketers with comprehensive, user-friendly analytics that move beyond anecdotal understanding to show the true reach and effectiveness of cross-screen advertising. Hill Holliday is the first agency to employ Tapad’s Campaign Pulse dashboard.
Presenting performance from several different vantage points, Tapad Campaign Pulse offers marketers a new perspective on media delivery. Tapad clients can access and use detailed data about device overlap, response rate, pathing and audience composition to optimize campaigns for the greatest return on budget.
Marketers are also able to use Campaign Pulse audience analytics to evaluate those most likely to respond and; in turn, scale their marketing efforts.
Hill Holliday is a Campaign Pulse launch partner. In recent years, the agency has aggressively adopted advanced analytics on emerging technologies to measure the impact of its creative and media buys.
“In today’s environment, we believe cross-screen campaigns are the most effective way for brands to reach consumers with their message,” said Crystal Snee, Hill Holliday Platform Media Manager. “Tapad’s Campaign Pulse allows us to show clients the benefits of using this approach in a revelatory way, looking at a campaign from all angles. We’ll be using this with a number of our top clients in various categories—including QSR, finance and education.”
“With Campaign Pulse, we’re raising the bar on cross-screen analytics,” said Are Traasdahl, CEO and Founder of Tapad. “Marketers should be able to understand at a glance how their media is reaching and influencing consumers and the impact of a unified, cross-screen campaign. Campaign Pulse is another example of how we provide the highest quality expertise to help our clients get the best possible results from their marketing budgets.”
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