NEW YORK, Sept. 2, 2014 (PR Newswire) -- Tapad, the leading cross-screen marketing technology company, and the Internet Advertising Bureau UK (IAB), today announced that Tapad Europe President, Ben Regensburger, has joined the IAB UK Mobile Board.
Regensburger recently opened the doors to Tapad’s London and Frankfurt offices. Tapad was the first-to-market cross-screen marketing solution in the U.S., where it currently serves more than 200 Fortune 500 brands. Regensburger is a 25-year veteran of European media and marketing. Prior to Tapad, he served as President of DoubleClick International (EMEA & APAC) until it was acquired by Google in 2008.
The IAB’s Mobile Board represents the UK’s biggest mobile operators, media owners, and agency groups - leading names in the UK’s £1 billion mobile advertising marketplace. The Mobile Board advises and steers all of the IAB’s mobile initiatives, drawing on the expertise and experience of the Mobile Board’s member companies to ultimately shape the mobile advertising industry.
“Mobile and cross-screen marketing technology continues to transform advertising as we know it,” said Regensburger. “Together with the IAB and my fellow board members, I look forward to fostering the evolution of the industry and ensuring a rewarding experience across screens for both marketers and consumers.”
Read the full press release.