Tapad Appoints Varun Gudiseva to VP of Market Development, Analytics

Ad Tech Veteran to Lead Tapad’s Development of Analytical Products

NEW YORK, June 20, 2017 -- Tapad, the leader in cross-device marketing technology, has appointed Varun Gudiseva to serve as VP of market development, analytics in New York, effective immediately. Tapad continues to add exceptional talent to grow its team’s expertise, amplify its product offering for clients and, ultimately, provide a better experience for consumers.

In this newly created role, Gudiseva will oversee the strategy and commercialization for all of Tapad’s analytical products. To start, his responsibilities include spearheading analytics product strategies and bundling, as well as providing Tapad’s team with enhanced client-custom analytics for more compelling end-to-end customer solutions. Gudiseva and his team will also develop a differentiated analytics roadmap by defining and prioritizing commercial initiatives, work with strategic clients to establish and execute scientific tests, and communicate results and recommendations to clients. He will report to Kate O’Loughlin, Tapad’s SVP and GM of media.

Gudiseva has more than a decade of analytical experience. In his previous role, Gudiseva served as senior partner, director of account services and analytics, at Xaxis. Over the course of his career, he has held senior positions at Barclays and Capital One Financial, in addition to serving as both an advisor and partner to multiple ventures. He has successfully managed award-winning cross-device analytics campaigns recognized by the Smarties, Summit International Awards and Mobile Mafia.

In addition to his professional experience, Gudiseva has also dedicated his time to advancing the advertising technology industry by serving on multiple boards: IAB Data Council, IAB Measurement and Attribution Committee, and Mobile Marketing Association.

“At Tapad, our team comes first. It’s important to us to continue to build a leadership team that serve as strong role models and mentors to our staff,” says O’Loughlin. “Varun’s analytical skills, industry experiences and volunteer work within our industry are prime examples of why we wanted him on our team. As the industry continues to evolve, we are looking forward to Gudiseva leading analytical development and commercial initiatives to help drive our business forward.”

“It’s always exciting to join a company built on strong analytical principles. At Tapad, the data and technology are already in place with the right leadership,” said Gudiseva. “I’m excited to be working with high-powered product and engineering teams to enhance analytical offerings and provide clients with state-of-the-art solutions.”

To learn more about Tapad's award-winning culture, open positions, and benefits, such as unlimited vacation and sick days as well as six months paid parental leave, visit tapad.com/careers.