Seasoned Executive to Spearhead Tapad's 2016 Launch into Asia Pacific Region
NEW YORK, May 16, 2016 /PRNewswire/ -- Tapad has appointed seasoned executive Pierre Martensson as General Manager of its soon-to-be-launched APAC region. Martensson, who assumes his role on May 23, 2016, will establish Tapad's offices inSingapore in Q3 2016. He will report to Tapad COO Dave Fall.
APAC has been identified as an opportune region for Tapad's unified, cross-screen marketing solutions. According to eMarketer, digital ad spend in APAC is expected to exceed that of North America by 2017.
"Pierre was our first choice to forge our path into Asia," said Fall. "Are Traasdahl, Tapad Founder and CEO has known and worked with Pierre for many years, and was well aware of his exceptional track record at building high-performing teams in the region. We have full faith that he will quickly scale our business there, playing a vital role in our aggressive global expansion."
Martensson comes to Tapad with robust leadership experience, having transformed, developed and grown global organizations.
For nearly a decade, he ran operations throughout the APAC region, including in Sri Lanka and China (Oriflame) and inSingapore, South Africa, Thailand, Indonesia, Vietnam, Malaysia and the Philippines (Lux). Most recently, he was CEO of Brandbassador, a Norway-based influencer platform. At the same time, he served as a member of the Board of Directors at Zinzino and WebOn Group. He is also the previous CEO of Eniro Norway, one of the leading digital search companies within the media industry.