NEW YORK, Nov. 10, 2015 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced the appointment of Lluvia Hernandez as Technical Analyst, Business Analytics. She will be based in Tapad's New York headquarters reporting to Amanda Kaufmann, Sr. Director, Business Analytics.
Working closely with Tapad's data science and analytics teams, Hernandez will mine advance data insights to increase actionable execution for Tapad media and technology-licensing clients. She will support the development of standardized cross-device industry benchmarks and provide deeper analysis on Tapad product offerings.
Hernandez joins Tapad with more than eight years of experience in data and business analysis, most recently with the New York CityMayor's Office. Previous to that she held positions as the General Director of Public Opinion for The Executive Office of the President ofMexico and as a Senior Analyst for The United Nations.
Hernandez has a wide variety of analytics experience, from comparative studies and longitudinal surveys for media consumption, to analyzing terabytes of data for improved public transportation. She holds a M.S. Urban Informatics from NYU Polytechnic and a B.A. Political Science from Instituto Tecnologico Autonomo de Mexico.
See the full press release here.