Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices
SAN FRANCISCO, July 23, 2014 (PR Newswire) –– RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail advertising engagement and drive new levels of performance. The partnership unites two of the most innovative technology providers to provide brands with the ability to reach and influence consumers while they are actively making purchase decisions – at home, on the go, in the store, and across any device.
“Tapad and RichRelevance provide highly complementary strategies to fuel a compelling, consistent and high-quality consumer experience,” said David Selinger, CEO of RichRelevance. “This partnership gives brands new ways to connect the most relevant content with target audiences across any device and continue to optimize every customer touchpoint.”
RichRelevance’s unique retail advertising solution suite – Shopping Media – leverages the company’s award-winning omnichannel personalization technology to present consumers with the most relevant promotions, offers and content in real time as they research and complete purchases. With this partnership, Tapad will enable Shopping Media brands to connect in new ways with the same high value audiences across smartphones and tablets.
The partnership improves both brand- and performance-based campaigns by driving the shopping experience when a consumer is actively making a purchase - at the scale of global retail. It also extends the value of RichRelevance’s recently announced Relevance in Store, a strategic initiative that helps retailers create in-store personalized experiences for consumers based on a single, unified view of the customer.
Read the full press release.