Preethy Vaidyanathan Joins Tapad As SVP Of Product To Further Drive Global Solutions

New York, NY (March 7, 2017) - Tapad, the leader in cross-device marketing technology, has appointed Preethy Vaidyanathan to serve as the new senior vice president of product management. Effective immediately, Vaidyanathan is leading product strategy and development across all Tapad business lines, including media and data. Vaidyanathan is based in Tapad’s New York City headquarters, reporting to Tapad CEO and founder, Are Traasdahl.

This newly created position was established to bolster Tapad’s product development as the company continues to expand globally. With more than 16 years of experience, Vaidyanathan’s role will be to define and execute product strategies. She will also lead the process of bringing products to market that further benefit Tapad’s client base.

“Preethy brings an exceptional amount of experience and strategic expertise to this role,” says Traasdahl. “Under her leadership, I’m confident our product team will continue to produce innovative, best-in-class solutions.”

Throughout her career, Vaidyanathan has led multiple top-tier product teams, driving growth within each business. Prior to Tapad, Vaidyanathan drove product development at Medialets as SVP of product. She also held product leadership positions at AppNexus, Vibrant Media and McAfee. Preethy holds a M.S. in Computer Science from the University of California, Santa Cruz, and a B.S. in Computer Science from the University of Madras. She is also dedicated to helping fellow engineers excel in their careers and is a member of the Society of Women Engineers (SWE).

“It is a privilege to join team Tapad,” says Vaidyanathan. “I’m looking forward to enabling the product team’s growth and working closely with the engineering team to bring new, successful products to market.”

Tapad continues to build out its global team across APAC, EMEA and the U.S. To join the company’s talented team of experts, visit the Tapad career page here: