Enhanced Offering Provides Marketers with Deep Understanding of Where and When to Engage Audiences
NEW YORK – May 13, 2014 (PR Newswire) – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced a partnership with Tapad, the leader in cross-device marketing technology. The partnership gives PlaceIQ the potential to leverage its unique insights into real-world human behavior and extend it beyond mobile and into desktop display advertisements. With Tapad Device Graph Access and PlaceIQ’s proprietary understanding of audiences, PlaceIQ clients gain unprecedented audience insight and can improve advertising campaign results.
Tapad’s groundbreaking cross-screen technology is housed within its proprietary Unify platform. Unify’s device data management system is the Tapad Device Graph™. With more than one billion devices “unified by Tapad™,” the Device Graph enables advertisers to connect audiences across smartphones, tablets, desktops and laptops.
“We are combining our ability to provide a richer, multi-dimensional view of where and when to engage audiences with Tapad’s cross-screen capability to help clients implement more comprehensive campaigns,” said Duncan McCall, CEO and Co-Founder of PlaceIQ. “We will be able to give brands a deeper understanding of their audiences, resulting in an increase in effectiveness of campaigns across devices thanks to Tapad’s revolutionary technology.”
Read the full press release.