NEW YORK, Dec. 3 (BUSINESS WIRE) – Tapad commissioned Nielsen, a leading global information and measurement company, to conduct a third-party review of the connections within Tapad’s proprietary, patent pending Device Graph ™. Over a two-week period, Nielsen reviewed and analyzed a portion of the Tapad data set and confirmed its connected devices were 91.2 percent accurate. This means that whenever the Device Graph indicated a relationship between two or more devices, it was accurate 91.2 percent of the time.
Tapad, inventors of the Device Graph, was the first company to develop cross-screen marketing technology. The company has billions of connected devices in its data set.
For more on Nielsen’s methodology and the Tapad Device Graph, please visit this link.
This news comes in time with Tapad’s joining of the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. For more information, visit the Tapad blog. Read full release here.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”