mParticle and Tapad Announce Platform Integration

NEW YORK, Oct. 28, 2015 /PRNewswire/ -- Today, mParticle the leading customer data platform for mobile, and Tapad, the leader in cross-device marketing technology, announced a partnership. The integration will automate the process of sharing mobile data directly to Tapad, resulting in a seamless cross-platform solution for mutual clients. Effective immediately, any of mParticle's clients can send their customer data directly into Tapad's media platform, Unify, to allow for real-time, end-to-end, cross-platform campaign execution.

"Marketers need to optimize for speed and agility without having to rely on engineers to deploy additional SDK's," said Michael Katz, Founder and CEO, mParticle. "By connecting their customer data to Tapad, we are excited to give marketers best in class omni-channel solutions with a simple click of a button."

The integration is now live and can be easily accessed through the mParticle console without any additional engineering commitment.

"We're always looking for new ways to give our clients the greatest value from their media spend," said Are Traasdahl, Founder and CEO, Tapad. "This integration allows marketers to leverage mParticle's industry leading data platform to seamlessly leverage our cross-device media expertise."

Transparency disclosure

Are Traasdahl is an angel investor in mParticle.

 View the full release here.