-- Tapad’s Unify Platform Will Extend Datalogix’s Reach Across Mobile Devices --
NEW YORK, March 31, 2014 (PR Newswire) -- Tapad, the leader in unified, cross-screen marketing technology; and Datalogix, the company connecting digital marketing to in-store sales, today announced a partnership to expand Datalogix’s cross-device audience and measurement solutions. By licensing the Tapad Device Graph™ within Tapad’s Unify platform, Datalogix will further extend its reach across desktop, smartphones, tablets and other connected devices.
With the majority of consumers now using multiple devices and often at the same time, the number of cross-device advertising campaigns has more than doubled over the past 12 months alone.* To meet those advertiser needs, Datalogix is working with Tapad to help brands reach their buyers and measure the in-store sales impact of campaigns across all screens “unified by Tapad™.”
“Datalogix gives marketers the ability to connect with more than 90 percent of online households based on their prior purchasing behavior,” said Datalogix CEO Eric Roza. “Our partnership with Tapad increases our mobile footprint and extends engagement beyond the desktop to smartphones and their apps, creating more opportunities for brands to provide offers and information to their most important customers and prospects. Cross-screen reach is becoming increasingly important as mobile usage continues to grow.”
Tapad is best-known for its groundbreaking cross-screen technology, housed within its Unify platform. Unify’s device data management system is the Tapad Device Graph. The Device Graph uses a proprietary algorithm to process hundreds of billions of data points per month to anonymously associate multiple devices - including computers, smartphones, tablets, connected TVs and game consoles - with a user. Tapad leverages this intelligence to reach more than one billion connected devices. The Tapad Device Graph Access product allows marketing technology companies to access Tapad’s cross-device data and technology.
“We’re proud to work with Datalogix, a company that pioneered measurement methodologies connecting digital campaigns to offline sales for some of the world’s leading brands,” said Tapad CEO and Co-founder Are Traasdahl. “The Tapad Device Graph Access product propels companies like Datalogix into the cross-screen era, building more consumer brand loyalty by providing a consistent experience on every screen.”
Read the full press release.
* according to Tapad internal data