Tapad facilitates unified marketing to consumers across all of their related devices -- including smartphones, tablets, computers and connected TVs. The company also leads the industry in consumer privacy protocols, including fully integrated transparency and opt-out tools while remaining blind to all Personally Identifiable Information (PII). Today, Tapad's technology is employed by more than 160 of Fortune 500 brands.
"Tapad is honored to be part of Forbes' 'America's Most Promising Companies' roster," said Tapad CEO and Founder Are Traasdahl. "It's immensely gratifying to have such an esteemed editorial board recognize Tapad's role in transforming the way content is delivered across devices."
Forbes strove for a holistic gauge of young, privately held businesses, attempting to pin down their trajectories by taking a range of variables into account. Over the course of four months Forbes reviewed hundreds of applications. The final assessment is based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. After verifying sales numbers, speaking with each company and debating their merits and blemishes, Forbesproduces a final ranking. The full list of companies is available online at: www.forbes.com/most-promising-companies/list/. Read the full Press Release.