With Unified View Across More Than 1 Billion Devices, Brands Can Now Get Accurate Audience Data and Improve Marketing Campaign Performance
Cupertino, Calif. – April 23, 2014 (PR Newswire) – BlueKai, the industry’s leading SaaS solution for data management, analysis and activation in marketing, today announced a partnership with Tapad, the leader in unified cross-device marketing technology.
BlueKai’s Data Management Platform (DMP) clients will now have access to Tapad’s Device Graph™. When combined with BlueKai’s first-party data, brands will have an accurate, unified view of their target audiences and can understand their actions across multiple screens. The benefits to brands include notable improvements in marketing campaign response rates and more efficient marketing spending, while consumers will see greater relevance and continuity across devices.
Tapad is best known for its groundbreaking cross-screen technology, housed within its proprietary Unify platform. Unify’s device data management system is the Tapad Device Graph and contains one billion devices “unified by Tapad™.”
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