Adometry and Tapad Announce Strategic Partnership for Cross-Device Attribution
AUSTIN, TX, Sep 17, 2013 (Marketwired via COMTEX) -- Adometry, a leader in cross-channel marketing attribution, today announced it has partnered with Tapad, the leading provider of cross-device marketing technologies. The two companies will work to develop next-generation advertising measurement tools for marketers combining Tapad's proprietary Device Graph(TM) technology with advanced attribution and optimization modeling from Adometry. The result will give advertisers and agencies an unprecedented view of unified, user-level impression data and insights concerning interaction with marketing events across PCs, smartphones and tablets devices. Full Press Release.