Tapad Device Graph™ and Sojern’s Mobile Offering Unify Travel Intent Signals; Achieve Amplification Rate of More Than 600 Percent NEW YORK, June 15, 2017 -- Tapad, the leader in cross-device marketing technology, is partnering with Sojern, travel’s direct demand engine, to provide marketers with an even stronger understanding of travelers as they research ...

Current CEO and Founder Are Traasdahl to Assume New Role as Chairman EmeritusNEW YORK, June 8, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced that its board of directors have appointed Sigvart Voss Eriksen as CEO effective immediately. Voss Eriksen previously held the role of head of advertising technology at Tapad's ...

Leading Data Insights and Cross-Device-Powered Services Bridge Mobile Insights with Connectivity to Drive Real-Time Consumer Intelligence NEW YORK, May 17, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has partnered with Resonate, a leading provider of real-time consumer intelligence and activation SaaS solutions. Through this partnership, Resonate ...

NEW YORK, May 16, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Lauren Laitman to serve as the SVP of people. Laitman brings more than 15 years of experience in human resources to Tapad. In this newly created role, Laitman will oversee the organization's recruitment function ...

Partnership leverages industry-leading Tapad Device Graph™ for more effective video marketing across all connected devicesNEW YORK, April 11, 2017 /PRNewswire/ -- Tapad, the leading provider of privacy-safe, cross-device marketing technology solutions, has announced its partnership with Innovid, the world's leading video marketing platform. This integration ...

Tracey Scheppach's new marketing and media practice leverages Tapad's device-level data to help clients achieve "marketing nirvana"NEW YORK and CHICAGO, April 5, 2017 /PRNewswire/ -- Today, Tapad, the leading provider of unified, cross-screen marketing technology solutions, and Matter More, a next generation marketing and media practice with deep experience in the advanced TV space, announced ...

Early Successes Include Revenue Increases, Global Partnerships and Fundraising NEW YORK, March 16, 2017 /PRNewswire/ -- Tapad's entrepreneurial mentorship initiative, the Propeller Program, has seen extremely positive results since it began in September 2016. The five early-stage startups selected from Norway have gained momentum in establishing a U.S. presence. Tapad ...

Partnership combines customer connections and cross-device scale to deliver more strategic customer insights NEW YORK AND CHICAGO -- March 16, 2017 -- Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions. This global integration extends device connectivity for Signal’s clients ...

New York, NY (March 7, 2017) - Tapad, the leader in cross-device marketing technology, has appointed Preethy Vaidyanathan to serve as the new senior vice president of product management. Effective immediately, Vaidyanathan is leading product strategy and development across all Tapad business lines, including media and data. Vaidyanathan is based in ...

Tapad’s TV Analytics Solutions Now Include Premium National Cable Inventory-- Travelocity Asserts Industry Need, Praises Partnership -- NEW YORK, February 28, 2017 -- Tapad has announced its partnership with clypd, the leading audience-based sales platform for television advertising. By integrating clypd’s national cable network inventory, the partnership will expand Tapad’s extensive supply of TV inventory ...