IN THE NEWS

IN THE NEWS

Todd Benedict Joins Tapad As Chief Revenue Officer, North America

Ad Tech Veteran to Lead the Company's North America Sales OperationsNEW YORK, Aug. 15, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for North America. In this newly created role, Benedict will lead revenue and sales operations for Tapad's North ...

Tapad Appoints Varun Gudiseva to VP of Market Development, Analytics

Ad Tech Veteran to Lead Tapad’s Development of Analytical Products NEW YORK, June 20, 2017 -- Tapad, the leader in cross-device marketing technology, has appointed Varun Gudiseva to serve as VP of market development, analytics in New York, effective immediately. Tapad continues to add exceptional talent to grow its team’s expertise, amplify its product ...

Tapad Partners with Sojern to Simplify the Complex Travel Consumer Journey

Tapad Device Graph™ and Sojern’s Mobile Offering Unify Travel Intent Signals; Achieve Amplification Rate of More Than 600 Percent NEW YORK, June 15, 2017 -- Tapad, the leader in cross-device marketing technology, is partnering with Sojern, travel’s direct demand engine, to provide marketers with an even stronger understanding of travelers as they research ...

Tapad Board Appoints Sigvart Voss Eriksen as New CEO

Current CEO and Founder Are Traasdahl to Assume New Role as Chairman EmeritusNEW YORK, June 8, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced that its board of directors have appointed Sigvart Voss Eriksen as CEO effective immediately. Voss Eriksen previously held the role of head of advertising technology at Tapad's ...

Tapad Partners with Resonate to Enhance Audience Analytics for Mobile App Brands

Leading Data Insights and Cross-Device-Powered Services Bridge Mobile Insights with Connectivity to Drive Real-Time Consumer Intelligence NEW YORK, May 17, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has partnered with Resonate, a leading provider of real-time consumer intelligence and activation SaaS solutions. Through this partnership, Resonate ...

Tapad Appoints Lauren Laitman to SVP of People

NEW YORK, May 16, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Lauren Laitman to serve as the SVP of people. Laitman brings more than 15 years of experience in human resources to Tapad. In this newly created role, Laitman will oversee the organization's recruitment function ...

Tapad and Innovid Partner to Enhance Cross-Device Video Personalization

Partnership leverages industry-leading Tapad Device Graph™ for more effective video marketing across all connected devicesNEW YORK, April 11, 2017 /PRNewswire/ -- Tapad, the leading provider of privacy-safe, cross-device marketing technology solutions, has announced its partnership with Innovid, the world's leading video marketing platform. This integration ...

Tapad and Matter More Announce Strategic Partnership

Tracey Scheppach's new marketing and media practice leverages Tapad's device-level data to help clients achieve "marketing nirvana"NEW YORK and CHICAGO, April 5, 2017 /PRNewswire/ -- Today, Tapad, the leading provider of unified, cross-screen marketing technology solutions, and Matter More, a next generation marketing and media practice with deep experience in the advanced TV space, announced ...
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