IN THE NEWS

IN THE NEWS

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Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (www.tapad.com), the company reinventing personalization for the modern marketer ...

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph March 27, 2018 — New York, N.Y. — Tapad, the company reinventing personalization for the modern marketer, today announced the impactful results of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. Flashtalking is one of ...

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Marketing Technology Leader Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform New York, NY — February 20, 2018 — Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary ...

Tapad Gathers Momentum in EMEA with Extensive Growth Across Key Markets

London – 24 November, 2017 – Tapad, the leader in cross-device marketing technology, continues to broaden its reach across EMEA. The business today reported a 20 percent growth in the scope of its regional device graph, a data set used by organisations to map consumers to their devices, enabling better, more personalised cross-device marketing ...

Sizmek Partners with Tapad to Power Global Cross-Device Reach with Best-in-Class Privacy

The Tapad Device Graph™ Will Expand Sizmek’s Cross-Device Reach and Improve the Efficiency and Precision of Digital Advertising NEW YORK, November 16, 2017 -- Tapad, a leader in cross-device marketing technology, today announced a new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. By integrating the Tapad ...

Tapad Expands London Team With Key Hire

Experienced Solutions Engineer Davide Rosamilia joins Tapad EMEA Team LONDON, Nov. 7, 2017 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has hired Davide Rosamilia to join the London team as Senior Solutions Engineer. Demand for the Tapad Device Graph™ has experienced significant growth since the company started licensing ...

Tapad Expands APAC Team with Key Hire in Japan

Industry Veteran Akiko Yoshitake Joins Tapad as Japan Commercial Director New York, NY - September 12, 2017 - Tapad, the leader in cross-device marketing technology, is expanding its team in the Asia Pacific region with the addition of industry veteran Akiko Yoshitake as its new commercial director in Japan. In this newly created position ...
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