Turning Mobile into Mobility: Innovation without Borders - presented by IAB & DMEXCO in Barcelona, ESP (February 23)

Feb 22, 7:00 PM to 7:00 PM

Tapad is excited to join industry leaders from around the world at Turning Mobile into Mobility: Innovation without Borders  presented by IAB and DMEXCO during Mobile World Congress 2016. With the global market encompassing 3.6 billion mobile subscribers and 2.6 billion smartphones, the ability to reach and connect with people and businesses in today’s global media landscape requires much more than a “mobile strategy.” Publishers and brands must adopt holistic, liquid, 360-degree experiences that cross all screens and all borders. In cars and in homes, on wrists and in pockets, consumers are connected 24 hours a day, seven days a week, 365 days a year.Join us to learn how Tapad's DeviceGraph™ leverages TV, online & mobile data.

Social Media

Get involved in the conversation! Twitter handle for the event is @iab @dmexco with the hashtag #MWC16

Where

Barcelona, ES