Sep 28, 8:00 PM
Tapad is excited to host a workshop during Advertising Week New York: New Approaches to Viewability: Measuring What Matters in a Cross-Device World.
How do we get unified – tech, agencies and clients – around metrics that truly reflect a consumer’s interests and behaviors? Old measurement standards like CTR and VCR are rapidly becoming out-of-date. How do you nurture the relationship between your brand and your consumer in this hyper-connected, always on world? Tapad’s Kate O’Loughlin will host an engaging, action-oriented discourse to evolve the way we look at measurement standards across devices.
Ready for more? Join us at Tapad’s third annual cross-screen technology summit, Unify Tech ’16 where speakers who unify audiences, disrupt their industries and inspire innovation in their respective fields will treat you to a half-day of thought-provoking discourse. Cocktails and hors d’oeuvres immediately to follow, featuring a special guest appearance by T.J. Miller (Silicon Valley’s Erlich Bachman).
Get involved in the conversation! Twitter handles are @Tapad & @AdvertisingWeek and the hashtag for the event is #Unify #FindWhoMatters #CrossDevice # Measurement #DeviceGraph
Lucille’s at B.B. King, 237 West 42nd Street, New York, NY 10036