iMedia Commerce Summit "The Future of Shopping in a Cross-Channel World" in Nashville, Tennessee (April 10-12)

Apr 09, 8:00 PM to Apr 11, 8:00 PM

The lines between online and offline shopping aren't just blurring; they've disappeared altogether. Omni-channel marketing -- a seamless approach to the consumer experience through all available shopping channels -- is the new minimum consumer expectation. Tapad is excited to participate in the 2016 iMedia Commerce Summit "The Future of Shopping in a Cross-Channel World".

Topics covered will include:
  • Best practices from the industry's most effective commerce teams
  • The latest in mobile payments
  • New models that blend e-tail and brick-and-mortar
  • Threats and opportunities present in new way-too-easy purchasing options for consumers
  • Multicultural, Millennial, and other demographic targeting and segmenting strategies
  • New ways to integrate your full portfolio of marketing tools, including mobile, e-commerce, and in-store
  • Cross-platform attribution and path-to-purchase tracking
  • Surprising wins in targeting and incentivizing
  • Loyalty and retention strategies
  • The trends that will define your ROI reports in 2017 and beyond

Social Media

Get involved in the conversation! Twitter handle for the event is @iMediaTwee


Nashville, TN