The digital advertising industry has undergone a radical change with the advent of programmatic and 2015 saw the tipping point with 60% of display being traded programmatically. Fueling this transformation is data and the on-going innovations as new efficiencies are unlocked in the transaction chain. As traditional media converges with digital and marketers get to grips with the wealth of opportunities that data provides it makes sense for us to evolve our annual RTA Conference into one more focused on how these changes affect our industry. Join us at The British Museum on Wednesday 15, March to find out more from the cutting-edge platforms, pioneering publishers and trail-blazing brands making the most out of data.
Great Russell St, Bloomsbury, London WC1B 3DG, UK