Apr 10, 8:00 PM to 8:00 PM
Tapad is excited to be part of IAB Mobile Marketplace - Content, Creativity, and Video in the Age of the Liquid Consumer will be the focus of this event. Today’s users consume content in any and all forms, on any and all devices. In particular, video consumption—both short- and long-form—has increased globally year-over-year, providing many more opportunities for media companies and brands to engage in this immersive format. Publishers and marketers, then, must create customizable experiences that are tailor-made to each and every moment.
Tapad's VP, Creative Strategy & Operations, David Sanderson will be speaking on Maximizing Cross Screen Video Investment through Creative: Video is an advertising strategy that seeks to engage the user, regardless of device. However, each device offers its own unique opportunity, and cross-screen video advertising engages with the user at the right time, in the right place, no matter the screen size. With the ability to leverage a variety of creative formats, publishers and advertisers are seeing higher engagement rates and more time spent with the ads. This discussion addresses maximizing video investments through higher-quality creative.
New York City, NY