IAB Mobile Conference: Future Reality, London, UK

Apr 06

Last year mobile reached a tipping point. More money was spent on mobile display advertising than on desktop. This is a huge shift, and a trend that isn’t going to slow down as more and more advertisers take mobile seriously and more and more consumers become mobile only. Now that mobile has firmly established itself as an effective way of reaching, and wowing, the tech savvy UK consumer one question still remains…what’s next for mobile advertising?

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