Oct 14 to
Tapad will be presenting during Mobile Lab at Carat Mobility Immersion Day.
Tapad will expound on how brands need to think about more than just digital. Brands need to be focused on bridging the perceived gap between TV and Digital. Gone are the days where TV operates in a silo, independent of truly insightful metrics that span both TV and Digital. Tapad is rethinking how reporting works. It’s imperative to understand how TV networks are performing and how TV audiences engage across complementary devices. Age, gender and demo are no longer enough to get by.
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New York, NY