“Bringing Brands In-App: Here’s What You Need to Know” OpenX panel @ Advertising Week NY (September 26)

Sep 25, 8:00 PM

Apps with an active user base are likely already monetizing, but what does it take to bring premium brands in-app? We know brands want to reach their target audience in a brand-safe and transparent environment, where efficiency is combined with the automation of targeting. How do publishers or app-developers evolve their strategy to find the right balance between monetization and user experience?

Join Tapad’s VP Data Sales, Chris Feo, for  OpenX’ Advertising Week New York panel on “Bringing Brands in-App“.

Ready for more? Join us at Tapad’s third annual cross-screen technology summit,  Unify Tech ’16 where speakers who unify audiences, disrupt their industries and inspire innovation in their respective fields will treat you to a half-day of thought-provoking discourse. Cocktails and hors d’oeuvres immediately to follow, featuring a special guest appearance by T.J. Miller (Silicon Valley’s Erlich Bachman). And check out Tapad’s seminar during Advertising Week New York that will provide the 101 on cross device marketing: Find Who Matters: Simplifying the Complex Consumer or our workshop on viewability:  New Approaches to Viewability: Measuring What Matters in a Cross-Device World.

Social Media

Get involved in the conversation! Twitter handles are @OpenX, @Tapad & @AdvertisingWeek and the hashtag for the event is #Unify #FindWhoMatters #CrossDevice #AWNewYork


Times Center Hall , 242 West 41st Street, New York, NY, 10036