Sep 25, 8:00 PM
Apps with an active user base are likely already monetizing, but what does it take to bring premium brands in-app? We know brands want to reach their target audience in a brand-safe and transparent environment, where efficiency is combined with the automation of targeting. How do publishers or app-developers evolve their strategy to find the right balance between monetization and user experience?
Ready for more? Join us at Tapad’s third annual cross-screen technology summit, Unify Tech ’16 where speakers who unify audiences, disrupt their industries and inspire innovation in their respective fields will treat you to a half-day of thought-provoking discourse. Cocktails and hors d’oeuvres immediately to follow, featuring a special guest appearance by T.J. Miller (Silicon Valley’s Erlich Bachman). And check out Tapad’s seminar during Advertising Week New York that will provide the 101 on cross device marketing: Find Who Matters: Simplifying the Complex Consumer or our workshop on viewability: New Approaches to Viewability: Measuring What Matters in a Cross-Device World.
Get involved in the conversation! Twitter handles are @OpenX, @Tapad & @AdvertisingWeek and the hashtag for the event is #Unify #FindWhoMatters #CrossDevice #AWNewYork
Times Center Hall , 242 West 41st Street, New York, NY, 10036