We've been having an eventful summer at Tapad, and have more planned for early fall in our Oslo office. Here's a quick re-cap of some of the awesome work our summer interns have been doing as well as a preview of Oslo events: How Our Engineering Interns Hacked Productivity at TapadUpcoming Events: Meet [...]

This summer, we've been quite busy posting on the new Tapad Engineering blog. From sbt plugins to Scala Days, here are some of the articles you may have missed: An excercise in sbt plugin development, by Jeff Olchovy -- Exploring how plugin authors can best leverage sbt, giter8, scripted, sbt-doge, and sbt-release. [...]

As a Scala-based company, we are always improving and innovating our use of sbt. This includes our latest contribution, sbt-marathon, an sbt plugin for launching application containers on the Mesosphere Marathon platform. Start, stop, update, and scale your Scala or [...]

Our UI team is constantly juggling projects — both new and existing — and how we handle shared dependencies between these projects is critical to keeping up the pace of our development. The go-to solution for handling these dependencies? Submodules. Here’s why: Intro to Submodules Git submodules are repositories embedded in other repositories. Say you have a local repository [...]

Jeff Olchovy, Principal Engineer at Tapad, speaking at Scala Days Chicago We kicked off a busy conference season at Scala Days Chicago last week (you’ll find us at Scala Days Copenhagen, FlatMap, and JavaZone later this year). Tapad co-founder and CTO, Dag Liodden, led a session on “Building a Company [...]

Note: Please find this post on our new Medium blog as well. At Tapad, we have a rich set of privacy-safe digital browsing data available for devices in our Device GraphTM, which includes website visits and app usage across time. One way we leverage this data is by using statistical models to find devices [...]

Last night we kicked off our first “Tapad Tech Talks” event at Mesh Oslo. We had a great crowd of engineers, startup founders and more, and were happy to network with Oslo’s tech community. Since launching our new office in Oslo, we’ve been eager to integrate with the local startup community and get [...]

Pål Høye, SVP of Engineering at Tapad; Tapad's NYC headquarters Last year I started a new chapter of my career. I left Goldman Sachs, a globally renowned investment bank with an annual technology budget of several billion dollars, to join Tapad, a startup that had just been acquired and that’s reputation was largely confined [...]

2016 was a busy year for us engineers at Tapad. We supported the launch of TV analytics as well as a brand new metric (VET), opened a data center in Singapore, and continue to improve our global real-time bidding system, which handles over a million queries per second with 99% being under 10 milliseconds [...]

For the past twenty years, traditional electronic media has used frequency of exposure (i.e. impression count) as the metric to measure performance. However, times are changing and it’s become evident that this metric simply isn’t enough to measure the effectiveness of online media. This is why, at Tapad, we are proposing and offering an improved [...]