Jeff Olchovy, Principal Engineer at Tapad, speaking at Scala Days Chicago We kicked off a busy conference season at Scala Days Chicago last week (you’ll find us at Scala Days Copenhagen, FlatMap, and JavaZone later this year). Tapad co-founder and CTO, Dag Liodden, led a session on “Building a Company [...]

Note: Please find this post on our new Medium blog as well. At Tapad, we have a rich set of privacy-safe digital browsing data available for devices in our Device GraphTM, which includes website visits and app usage across time. One way we leverage this data is by using statistical models to find devices [...]

Last night we kicked off our first “Tapad Tech Talks” event at Mesh Oslo. We had a great crowd of engineers, startup founders and more, and were happy to network with Oslo’s tech community. Since launching our new office in Oslo, we’ve been eager to integrate with the local startup community and get [...]

Pål Høye, SVP of Engineering at Tapad; Tapad's NYC headquarters Last year I started a new chapter of my career. I left Goldman Sachs, a globally renowned investment bank with an annual technology budget of several billion dollars, to join Tapad, a startup that had just been acquired and that’s reputation was largely confined [...]

2016 was a busy year for us engineers at Tapad. We supported the launch of TV analytics as well as a brand new metric (VET), opened a data center in Singapore, and continue to improve our global real-time bidding system, which handles over a million queries per second with 99% being under 10 milliseconds [...]

For the past twenty years, traditional electronic media has used frequency of exposure (i.e. impression count) as the metric to measure performance. However, times are changing and it’s become evident that this metric simply isn’t enough to measure the effectiveness of online media. This is why, at Tapad, we are proposing and offering an improved [...]

This fall, we are excited to welcome two new members of the Tapad engineering team: Igor Elbert, Head of Data Science, and Boris Mizhen, Engineering Manager for Tapad’s Media Optimization team. With these two hires, Tapad bolsters its already impressive roster of engineering talent! Take a minute and get to know more about our new [...]

Tapad Engineering took to the skies and headed to Scala by the Bay, the largest Scala conference on the west coast. Scala is a powerful, expressive language that brings functional programming to the JVM. The San Francisco Bay Area is home to heavy hitters like Twitter, Uber, and Netflix. Tapad represented three strong with [...]

Late last week, we hosted our fall hackathon at Tapad. This time, our theme was “culture”, meaning we challenged our engineers to think of something that would help build community here at work. While we love our current dynamic, perks and social activities (e.g. free breakfasts, running club, etc.), we wanted to see what our [...]

At Tapad, we have a lot of data, but rather than go into the details about the amount of data, I want to talk about how we make sense of it all. In particular we recently built new pages in our UI that include metrics and visualizations about all the data we collect. We’ve tried [...]